New York, USA / Timesnewswire / September 14, 2026 – At the high-energy kickoff of New York Fashion Week (NYFW) 2026, leading loungewear and sleepwear brand EKOUAER joined forces with top fashion creators and industry insiders to celebrate the intersection of daily comfort and elevated style.
As one of the featured brand partners at this year’s annual NYFW Kickoff Event, EKOUAER highlighted its signature blend of ultra-soft fabrics and trend-forward loungewear silhouettes. A major highlight of the brand’s showcase was the featured Vanessa Hudgens Picks, offering attendees a firsthand look at the versatile, effortless designs worn and loved by the actress.
The exclusive event brought together 306 high-profile attendees, including top digital creators, celebrities, and fashion media personalities. Among the standout guests in attendance were V-VIP digital icons and celebrities, including Mackenzie Ziegler (@kenzie), global fashion influencer Leonie Hanne (@leoniehanne), trendsetter Chase Hudson (@huddy), and actress Chloé Lukasiak (@chloelukasiak).
The showcase resonated strongly with the modern, multi-faceted lifestyle reflected in the collection. Speaking on the design philosophy behind her wardrobe essentials, Vanessa Hudgens shared:
“Becoming a mom has definitely made me appreciate versatility even more. I want pieces that are comfortable and easy for everyday life, but that I can dress up and still feel really good in. For me, it’s about finding that sweet spot where you feel comfortable but still put together.”
The event generated exceptional global visibility across social channels, garnering over 1 billion total impressions and delivering an estimated Earned Media Value (EMV) exceeding $8 million.
“Fashion should empower people to feel good and live comfortably,” said an EKOUAER brand representative. “Connecting with such an incredible group of creators and taste-makers in New York allowed us to showcase how EKOUAER elevates everyday loungewear into a stylish lifestyle essential.”
EKOUAER
Dana Li
New York, US
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